Every day A Quote

“The second element of the failure framework, the observation that technologies can progress faster than market demand, … means that in their efforts to provide better products than their competitors and earn higher prices and margins, suppliers often "overshoot" their market: They give customers more than they need or ultimately are willing to pay for. And more importantly, it means that disruptive technologies that may underperform today, relative to what users in the market demand, may be fully performance- competitive in that same market tomorrow.”