Yes!

50 Secrets from the Science of Persuasion

Noah J. Goldstein, Steve J. Martin & Robert B. Cialdin

A collection of behavioral psychology experiments with wow factors. I love the fact that there are many original experiments done by the three authors besides secondary data, some of which I recognized.


What can I say? Is that human is incredibly irrational. Well... I think we should cherish this seemingly laughable trait of us. And in a positive light, persuading someone to do something becomes an art.

Autumn 2020

June 13, 2020, 3:00:00 PM

3.5

socialscience, non-fiction, psychology

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