The Innovator's Dilemma
When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
Clayton M. Christensen
An excellent book!
As an employee of a technology company, I found this book informative and absolutely brilliant. Being a from-zero learner in tech-world, I felt bullets aimed at my company, and at me. Attacks come from everywhere. I did not expect such quality though it is a collection of Harvard research papers.
The 250-page book contains a rich content of well-documented case studies and superior arguments to answer the only one question: Why well-established companies stumble when facing disruptive technologies though they are equipped with first-class managers, meticulous market researchers, big budgets and fabulous marketing campaigns?
What do I mean by disruptive technology? I guess many would have thought disruptive technology as something new and innovative that allures the target users out of the average trajectory. Simple as it should be, I hoped. But, no. That is too easy for large organisations to crash the code and maintain their dominance. The concept of disruptive technology, however, is defined explicitly in this book that it made me feel thrilled and surrendered (I don’t know why I used this word). I was persuaded that established organisations face as many negative attributes of giants as many advantages they have, such as money, market dominance, talents, and fame.
I strongly recommend this book to business students, consultants if any kinds, and basically everyone who is curious about the most challenging question that has failed many big companies.
July 6, 2020, 3:00:00 PM
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