Predictably Irrational

The Hidden Forces That Shape Our Decisions

Alan Ariely

Not a phenomenal psychology book I think, but how interestingly Dan’s focusing themes--how human beings are most of the time irrational in a predictable way & how to overcome inherent shortcomings of visual illusion--turn practical. I respect his sharp critical intelligence and simple-yet-powerful experiments on some of the most prestigious campuses in the world. Also, there are some extraordinarily exciting concepts I encountered a bunch but had not found an applicable description such as the constant fluctuating between social norms and economic norms (how our perception quickly changes when money is introduced into our relationship with others, etc.) or moral lessons on the cycle of dishonesty in our society (dishonesty is surprisingly common every single place...). Sometimes I felt exhilarated acknowledging how irrational myself was and, of course, is; sometimes I felt awkward visualizing a finger pointing at my realization of self-dishonesty. However, as Dan confesses the resulting mistakes are simply how we go about our lives and how we do business and the important thing is to acknowledge our inclination and strive to be better.

Well, morally exciting and educating the book seems to me.

Fall 2019

July 20, 2019, 3:00:00 PM




Predictably Irrational